Escentric Molecules is a modern up and coming fragrance brand to watch out for! We were asked to support thier ambitious plans to stand out by supplying this custom hi-tech pop up stand at Harvey Nichols London.
Seen by many over the 2022 Christmas season in this very high profile location, the activation included some very hi-end display technology. The beautifully designed graphics on our professional high brightness 75" UHD LCD displays really helped grab the attention of each and every customer in store. The brand activation was a huge success, enabling outstanding sales and brand awareness.
System Design
Careful planning and design was necessary to not only ensure the safety and the technical success of the project. The size and height of all the screens was critical to allow a comfortable and safe experience for all. A custom support structure was designed to allow the portrait mounting of the all 3 screens, allowing for the right amount of air flow to keep them cool.
Content playback for all three UHD screens was kept in-sync by our pre-programmed players. Frame perfect synchronisation for the full length of the activation. The 3x UHD displays were effectively one huge 5760x3480 LCD video screen.
Support
Carefully considered project management ensured that all event planing, risk assessments, health and safety management and environment considerations were taken care of.
Working closely with the Production Team, Vortex events provided an experienced site manager who was available throughout the event. Ensuring the safety and security of all attendees, making sure a great experience was had by all.
An experienced technical team supported setup, operation and pack down, with minimal disruptions to other users of the building. It was once again an unforgettable experience for all and very happy clients!
